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Twitter exodus begins after new owner Elon Musk's 'extremely hardcore' ultimatum
Twitter exodus begins after new owner Elon Musk's 'extremely hardcore' ultimatum

Twitter begins its exodus as Elon Musk takes the helm

Twitter exodus begins after new owner Elon Musk's 'extremely hardcore' ultimatum

Elon Musk has drawn criticism for making significant changes to the social networking platform, which he paid $44 billion for. While his efforts to restructure Twitter have been plagued by instability and delays, he had already fired half of the company’s 7,500 employees, abandoned a work-from-home policy, and imposed lengthy hours.

After Elon Musk, the company’s new owner, gave staff the option of becoming “very tough” and working intense, long hours or losing their jobs, employee departures at Twitter began to increase on Thursday.

One former employee, Andrea Horst, whose LinkedIn profile still reads “Supply Chain & Capacity Management (Survivor) @Twitter,” tweeted, “I may be #special, but goodness darn it, I’m just not #hardcore.”

The hashtag “#lovewhereyouworked” was added to her, and it was used by many other workers who announced their choice.

Musk, also the CEO of Tesla and SpaceX, has drawn criticism for making significant changes to the social networking firm, which he recently acquired for $44 billion.

While his efforts to restructure Twitter have been plagued by instability and delays, he has already fired half of the company’s 7,500 employees, abandoned a work-from-home policy, and imposed lengthy hours.

His clumsy attempts to reimagine user verification with a contentious subscription service have resulted in a flood of false accounts and practical jokes, and key advertisers have left the platform.

According to our sources, we learnt that the management of the struggling social media network informed staff members on Thursday that offices were temporarily closed and unavailable, even with a badge.

Musk stated in the request, an internal email delivered on Wednesday and seen by AFP, that “going forward, by creating a revolutionary Twitter 2.0 and prevailing in a market that is getting more and more.”

“This will involve prolonged, difficult labor. Only outstanding performance will qualify for a passing grade, he added.
By 5:00 pm New York time (2200 GMT) on Thursday, staff had been urged to click a link to demonstrate their dedication to “the new Twitter.”

They received three months of severance pay if they didn’t, which is unusual even in the United States, where labor laws are less supportive of workers than in many other industrialized nations.

Twitter did not answer inquiries from AFP seeking comment on the new regulation.

According to Deanna Hines-LinkedIn Glasgow’s profile, she was a senior client account manager at Twitter. In her tweet, deeming it an ideal job for her, she declared that her expectations of the job surpassed her, and she is grateful for that.

The director of product development for the platform, Esther Crawford, wrote on Twitter to all her colleagues about it being together through thick and thin. In her tweet on Thursday, she said it had been a memorable trip. Crawford is one of the few members of high management who continues to openly support the new leader while not being dismissed or resigned.

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